Minimalist logo examples how to#

It makes sense why Black and Decker would want to upgrade, now that the company is known for home and kitchen appliances in addition to power tools. That is, until recently, when the business decided to modernize and threw out the baby with the bathwater. That old familiar Black and Decker “bolt” logo has been with the company for decades and has always been a symbol of the brand’s dedication to quality-appearing on all of their power tools as a sort of stamp of approval. The answers is a resounding, “Eh, not really.” Black and Decker Somewhere along the way, Reebok forgot to ask themselves one crucial question: “Would anybody actually want to wear this on a t-shirt?” The new Reebok logo would look more at home on a bank teller’s polo shirt than it does on a pair of tennis shoes. So it makes sense that Reebok would want to redesign their logo to stand out from the competition.īut instead, they swapped out one generic-looking logo for another. It’s not like the old Reebok logo was all that special-it always sort of looked like a weird combination of the Nike Swoosh and the three lines in the Adidas logo. Either way, it’s clear that the concept looks much better suited to than DeviantArt. Whether they plagiarized the logo or not is up to you to decide. Many users claim they can’t even see the “D”.īut the worst offense is that the new DeviantArt logo looks strikingly similar to the logo for Russian design studio. The new DeviantArt logo does bring an “A” to the game, but the “D” is kind of hard to see, which has been a point of contention with the design community. If you’re going to change your logo and your target demographic is one of the largest online communities of designers and artists, you better be prepared to bring your “A” game. Here are some recent ill-advised redesign disasters that totally missed the mark. Giving a logo a makeover can go horribly wrong in any number of ways.

Minimalist logo examples how to#

We rounded up examples of the worst logo redesign failures and the best “wins” from the last couple years to show you the how to handle a logo redesign project with grace and skill (or, alternatively, how to completely run it into the ground). That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more. When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed-it reminds us that the world is changing around us.